Contractor Training • Spring 2026
Sales Excellence Bootcamp
Your playbook for winning bigger deals at higher margins — the consultative sales process, laws of influence, and marginal gains strategy that drove 90%+ conversion rates.
Your playbook for winning bigger deals at higher margins — the consultative sales process, laws of influence, and marginal gains strategy that drove 90%+ conversion rates.
Gene McNaughton is the sales strategist who built GeoBear USA from zero to a $6 million company over four years — and he did it by mastering every stage of the sales process you use every day. Before launching GeoBear, Gene led 11 sales teams for Tony Robbins and has spent 20+ years consulting 164 companies across multiple industries, helping each one break all-time sales records through his aggregation of marginal gains methodology.
In this bootcamp, Gene shares the exact consultative sales process — the E.D.G.E. framework — that gave GeoBear a 90%+ conversion rate on closed deals. You will walk away with a repeatable playbook for running better site visits, presenting higher-ticket proposals, and using the laws of non-conscious influence to move prospects from indecision to yes — at premium pricing.
Discover why being different is better than being better, and how to escape the "sea of sameness" that turns your services into a commodity. You only need to be incrementally better — in the right 10%.
Master the threshold effect — how prospects judge you in the first 10 seconds — and the consultative E.D.G.E. process that turns inspections into high-conversion presentations.
Shift from $2,000–$3,000 slab lifts to $20,000–$50,000 foundation stabilization jobs. Learn the report-of-findings presentation method and laws of influence that make premium pricing an easy yes.
Apply the aggregation of marginal gains — 5% improvement at every stage from lead gen to close rate — and watch those incremental gains compound into record-breaking revenue growth.
Gene opens by asking why a person with hope outperforms someone without it — then bridges the answer directly to goal-setting. You will learn the teleology principle: a goal properly set is halfway completed. The session reframes hope as fuel for drive, purpose, and motivation.
The group workshops the full sales funnel: lead generation, qualifying, site visits, education, proposals, and closing. Gene introduces the concept of a "report of findings" presentation — a visual walkthrough you bring back to the prospect that makes a premium price an easy yes instead of a hard close.
Steve Barton, Alchatek CEO, joins to share the company's origin story. Gene contrasts Alchatek's proactive support model — engineering outreach, lunch-and-learns, contractor training — against competitors who simply ship product with no follow-up. The group discusses how engineering meetings are already generating leads.
Gene identifies five key challenges every contractor faces and delivers the session's defining line: "Being different is better than being better." You will explore current marketing approaches — billboards, social, direct mail, pay-per-click — and learn why 90% of what you do is the same as competitors. It is the remaining 10% that wins deals.
Gene introduces Answer Engine Optimization (A-E-O) — the shift from Google search to AI-powered answers. Steve Barton confirms AI is central to Alchatek's strategy: "We're transforming into a human-led, AI agent-run business." You will hear from pay-per-click and AI experts on what is coming in the next 6–12 months and how early movers will gain a massive advantage.
A hands-on exercise: everyone picks circle, square, triangle, or Z. Gene walks through what each shape reveals about communication style — optimists, data-lovers, process-thinkers, and well-rounded personalities. The key takeaway: "The most effective communication style is whatever one your customer is." Adjusting your approach to match the buyer's profile gives you an immediate edge.
Gene drills into why rapport — not closing techniques — is the foundation of premium selling. The group defines it: likeability, trust, connection, communication. You will learn the difference between showing up as a seller versus an advisor, and why a consultative mindset radically outperforms a closing mindset at high ticket prices.
Gene shares the video game story — his 10-year-old son dominates because he already knows where every threat and opportunity will appear. The lesson: "The ultimate power in business is anticipation." You can anticipate every stage of your sales process — leads, objections, closes — and plan, prepare, and rehearse for each one. Pattern recognition is the name of the game.
The capstone framework: 5% improvement at each stage — lead gen, qualifying, site visits, proposals, close rate, average sales price — compounds into transformational growth. Gene walks through the math: "There isn't anything in life you can't improve by 5% over 30, 60, 90 days." This is the exact methodology behind Gene's track record of helping companies break all-time records. Monthly follow-up webinars will keep the momentum going.
72 minutes of intensive sales training — the consultative process, laws of influence, behavioral profiles, and the marginal gains playbook. Complete the form below to unlock the recording. Our team will also reach out to connect you with an Alchatek partner in your area.
Submit the form above to unlock the full session recording.
You are in — the recording is unlocked below. Enjoy the session.
This is one of seven sessions in the Deep Lock Contractor Training Series. Explore the full program to build your technical skills and sales confidence.
Fill out the form above to access this session's recording. Our team will get you in touch with an Alchatek partner as soon as possible.
