Contractor Training Series • Spring 2026

Deep Lock
Contractor Training

Seven sessions that show you exactly how to sell, price, and deliver the most profitable service in geotechnical repair — so you close bigger deals, faster, in more markets.

7 Sessions ~9 Hours Total Andy Powell • Gene McNaughton • Eric Brown • Thomas Ross
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Training Sessions
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New Market Segments
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Revenue Per Job
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Hours of Expert Training
About the Series

Your Playbook for
Higher-Revenue Jobs

If you're ready to move beyond basic poly lifting, this is your roadmap. Deep Lock — Alchatek's two-component polyurethane soil stabilization system — lets you take on bigger projects, charge higher prices, and open 30+ market segments you can't reach with single-component foam alone.

You'll get hands-on product training from Andy Powell (VP of Sales) with real job numbers and field techniques, step-by-step sales methodology from Gene McNaughton (who built a geotech business from zero to $6M+ in four years), and a digital lead generation playbook from Eric Brown and Thomas Ross that shows you how to own your local market online.

By the end of these seven sessions, you'll know how to find the right projects, win them at premium pricing, and deliver them profitably — whether you're adding Deep Lock to an existing operation or starting from scratch.

Andy Powell presenting
Andy Powell
VP of Sales, Alchatek

Your lead instructor for Deep Lock product training. Andy walks you through real project numbers, estimating formulas, and field techniques so you can start selling and delivering with confidence.

Full Curriculum

7 Sessions. One Complete System.

Each session includes a full video walkthrough, key slides, and a lead-capture form. Click any card to dive in.

Andy Powell teaching Deep Lock fundamentals
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Session 01

Deep Lock: What It Means & Why It Matters

Learn the two-component polyurethane soil stabilization process from the ground up — so you can confidently estimate, sell, and deliver projects that double your average job revenue.

~88 min Product Training Andy Powell
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Andy Powell walking through real project case studies
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Session 02

Deep Lock Case Studies

See exactly how contractors turned Deep Lock projects into six-figure paydays — with real DCP reports, field photos, and dollar-for-dollar project breakdowns you can model your own bids on.

~59 min Case Studies Andy Powell
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Gene McNaughton presenting closing strategies
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Session 03

How to Close More Deals

Walk away with a proven presentation framework and the persuasion psychology behind it — so you can increase your close rate by 20–40% on high-ticket projects without discounting.

~52 min Sales Strategy Gene McNaughton
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Eric Brown presenting digital marketing strategy #1
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Session 04

How to Own Your Market Online

Get the exact Google Ads, SEO, and AI-readiness playbook two industry experts use to generate qualified leads — so your phone rings before your competitors' does.

~94 min Digital Marketing Brown & Ross
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Gene McNaughton engaging the audience on buying psychology 53% HOW YOU SELL
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Session 05

Navigating Changing Buying Patterns

Understand why 53% of your buyer's decision depends on how you sell — and get a consultative site-visit framework that lets you command premium pricing instead of competing on cost.

~110 min Sales Strategy Gene McNaughton
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Andy Powell at the whiteboard explaining single-component applications
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Session 06

Single-Component Products & Applications

Go deeper on single-component polyurethane resins — learn to read soil boring reports, build excavation walls, stabilize solar fields, and win DOT contracts in permeable soils.

~61 min Product Training Andy Powell
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Gene McNaughton leading the Sales Excellence Bootcamp
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Session 07

Sales Excellence Bootcamp

Get the complete consultative sales playbook — the E.D.G.E. framework, laws of influence, and marginal gains strategy — so you can shift from $3K slab lifts to $30K+ stabilization jobs.

~72 min Sales Training Gene McNaughton
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Take the Next Step

Ready to Add Deep Lock
to Your Business?

Fill out the form below and our team will get you in touch with an Alchatek partner as soon as possible.

We'll reach out to discuss territory availability, equipment packages, and getting your first two-component project on the books.